Monday, May 7, 2012

Obama campaign frames reelection narrative in new ad set to air in nine battleground states

The Obama campaign's newest ad, "Go." Full transcript below the fold. The Obama campaign's newest television ad is a sixty second spot that begins with a flashback to the economic crisis and financial meltdown of 2008 and ends with the message that America is coming back and that we must continue moving forward.

The ad is entirely positive: it does not mention of President Obama's opponent nor does it make any reference to the Republican Party. And contrary to GOP predictions that the president will not run on his record, the ad proudly touts his accomplishments, citing the rescue of the auto industry, the end of the war in Iraq, the death of bin Laden ("our greatest enemy brought to justice by our greatest heroes," the ad says), and 4.2 million private jobs created over the last 26 months.

Despite those accomplishments, the ad does not declare mission accomplished. "We're not there yet," it says. But, it concludes, we are on our way back, and must continue moving forward.

According to the campaign, the ad will run in nine states: Virginia, Pennsylvania, Ohio, Nevada, New Hampshire, Iowa, North Carolina, Florida and Colorado.

The ad is at the top of the post and the full transcript is below the fold.


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