Republicans in disarray on Obamacare? Good. Now let's sell the benefits.

Yesterday, Mitt Romney's campaign said the individual mandate is not a tax, probably because it was developed by ... Mitt Romney. Today, appearing on CNN's Starting Point, the chairman of the RNC agreed with Romneyland ... but just as quickly disagreed. He said they still have the opinion they had yesterday ... but then said that they've actually got a different one. And he said that while he doesn't believe it is a tax, he'll call it a tax because he thinks the Supreme Court said it was a tax. If you're confused, join the club.

On the issue of whether to call the individual mandate a "tax" or a "penalty," Republicans'like Democrats before last week's Supreme Court ruling'are trying to have it both ways. In a Tuesday morning interview, Republican National Committee Chairman Reince Priebus joined the conflicted chorus.

Appearing on CNN, Priebus insisted that, like Mitt Romney, he disagreed with Chief Justice John Roberts' ruling that the individual mandate was constitutional under Congress' power to tax, but that that disagreement would not stop Republicans from accusing President Barack Obama of hiking taxes.

And even though he doesn't believe it's a tax:

"Our position is the same as Mitt Romney's position. It's a tax," Priebus went on to say. "That's the only way the Supreme Court came up with the decision it did in order to make it constitutional; otherwise it would fail."

I guess that means Priebus is also acknowledging that Republicans were wrong to oppose Obamacare on constitutional grounds? Haha, just kidding. Of course not! Because if you try to make sense of the illogical gibberish these clowns are spewing your head is going to hurt so bad that ... you'll be glad the Supreme Court upheld Obamacare, because you're going to have a preexisting condition when you try to get or use health insurance.

So given that Republicans are a complete mess right now on Obamacare, with Romneyland saying repeal is their top priority last week and agreeing with Obama on the tax issue this week and now with Priebus saying they actually don't agree, what should Democrats be doing? Well, certainly making sure that the media notices the clown show is important, and they are doing a good job of that.

But with the Republican message machine in disarray, this is also a golden opportunity to sell the benefits of Obamacare. And the best way to sell the benefits of Obamacare is to talk about the real people whose lives have been helped because of the legislation'and the people who will be helped in 2014 once everyone is guaranteed access to affordable health insurance coverage. Our very own Susan Gardner told her story on Thursday, and there are thousands of other stories to tell. Now is the time to be telling them.