Another Romney failure: Trying to make "OIW" into a catchphrase. I culled the advertising spending in the battleground states, as compiled by the National Journal. I included the biggest spenders'the Obama campaign and Priorities USA for the Democrats, and the Romney campaign, Republican National Committee, the Romney Super PAC Restore our Future, Karl Rove's Crossroads, and the Koch Brothers' Americans for Prosperity. Before we delve into some of the highlights, remember that spending and actual output were two different things. In fact, Republicans ended up paying up to five times the amount for the same ad that the Obama campaign was buying.
Thoughts and musings on these numbers, below the fold.
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